Dec 17, 2024
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6 min read
Why consumers forfeit $3 billion of FSA money each year, and what Sephora and Amazon are doing to capture it.
Dec 10, 2024
Why 34% of Americans are rethinking alcohol–and how brands are pivoting to meet demand.
Dec 4, 2024
5 min read
Here’s why scientific credibility is the marketer’s new secret weapon.
Nov 26, 2024
4 min read
Examining the science and marketing that reshaped fertility care—and what happens when Gen-Z steps into the mix.
Nov 19, 2024
How weight loss supplements are winning hearts (and wallets) with lax advertising regulation and influencer magic.
Nov 12, 2024
8 min read
Deconstructing the business strategies and beauty trends that drive demand to be wrinkle-free.
Nov 5, 2024
9 min read
Breaking down the science and marketing behind microplastics panic.
Oct 29, 2024
2 min read
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